Business : Forex Educator
Geographies : Australia, New Zealand, and United Kingdom
Challenge : Low enrollment

Resolution :

• Audience targeting strategy was changed from interest-based on Meta, which is low intent, to keyword-based on Youtube, which is high-intent.
• Keywords themes were not just specific to Forex, but also to passive income, home income, part-time money making, learning investment, etc. along with Google's inbuilt audiences around investors, financial services, etc.
• Audience targeting was further narrowed to higher age-groups living in urban areas for higher probability of course affordability.

Result :211.25% ROI on 1st Upsell. 1083.22% ROI on subsequent

---

Business : Luxury Garments
Geographies : 25 km radius around retail stores
Challenge : Low in-store sales. Low repeat sales from past customers.

Resolution :

• Audience targeting narrowed to customer database of last 10 years via Meta.
• Personalized offers depending on details of previous purchase.
• Rigorous lead nurturing set-up

Result :2788% ROI

---

Business : Cosmetics products
Geographies : United Kingdom
Challenge : Drop in ROI when increasing ad budgets

Resolution :

• Initially performing audience categories were limited to 3. So they would saturate quickly after a certain budget threshold
• New audiences were explored to find those that meet ROI targets. As such, 7 new performing audience categories were found
• 60% budget to proven audiences, 20% to LLAs and 20% to test new audience+ad combinations.

Result : 202.2% ROI

---

Business : Real Estate Developer
Geographies : United Arab Emirates
Challenge : High appointment booking cost. Those booking appointment didn't have affordability for developer's properties.

Resolution :

• Narrowed target audience size by 400% and limited it to HNIs and UHNIs only
• Multiple campaigns with different goals such as website lead, inbound chat, message inquiries, inbound calls, etc.
• Ad messaging shifted from 'Property on Sale' to 'Best Properties in UAE'

Result : Cost of Qualified Appointments reduced by 95%

---

Business : Luxury Furniture
Geographies : India
Challenge : Low quality traffic to website

Resolution :

• Multi-platform campaign wherein Meta for interest-based audience targeting, Google for keyword-based targeting, and LinkedIn for B2B tie-ups.
• Dedicated landing pages for each campaign.
• Ad messaging always about giving value to audience, such as 'Interior Décor Tips', 'Luxury Furniture Maintenance', 'Best Furniture Customization as per different rooms/households'

Result :Qualified Website Traffic increased by 100%. ROI of 327%

---

Business : B2B SaaS
Geographies : English speaking countries world-wide
Challenge : Online Sales

Resolution :

• Micro campaigns targeting competitors and complimentary services/products that potential customers of client's product regularly use.
• Entire ad messaging around improvement in a business's profitability, efficiency, productivity, etc. after using client's product and case studies
• Single-page landing page with only option to either buy or book product demo.

Result :493% ROI

---

Business : Sales and Public Speaking Coach
Geographies : United Kingdom and Western Europe
Challenge : Program Enrollment

Resolution :

• Audience targeting strategy was changed from interest-based on Meta, which is low intent, to keyword-based on Youtube, which is high-intent.
• Keywords themes specific to sales pitch, sales presentation, public speaking tips, event hosting tips, etc
• Video Ad scripts around most common mistakes people make while delivering sales pitches and hosting events.

Result :310.65% ROI

---

Business : AI based Real Estate Exchange Platform
Geographies : Worldwide
Challenge : Platform Subscriptions from people that can afford to buy properties above $300,000

Resolution :

• Multiple campaigns across Meta, Google, Linkedin, Twitter, and Tiktok to target people that invests in different profiles and genres.
• Influencer campaign through Youtube channel that have minimum 1 million subscribers and are specific to investment, finance, AI, technology, real estate, etc
• Localized campaigns as per specific real estate trends of different global metropolitan cities.

Result :Cost of qualified subscriptions reduced by 300%